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At this time, the market competition began to intensify, the domestic technology was backward, and most of the enterprises were operating in the same quality, so they could only rely on publicity and fighting. Therefore, various publicity methods began to emerge. This will be an era of big publicity.
Among the companies under Sun Zujie, in the 90s, it was Oupai who really faced brutal competition. He was very skeptical about whether state-owned enterprises could do a good job in consumer electronics.
That's why he carried out the reorganization without hesitation, but whether the remaining three groups could hold on, he also had no idea.
Of course, if these companies do not develop well, he can sell them or reorganize them. After all, there is only one core company in Huatou, and that is Oupai Electronics. Sun Zujie is very clear about it all the time.
However, after Oupai Electronics' products are developed, they will definitely not be perfect in the early stage of development. In order to make progress, Oupai Electronics must have an application market in China, otherwise it will never make progress.
In order to be able to compete with the mature products of foreign companies, in addition to national policy support and OPPEIN's local advantages, it is also necessary to restrict domestic electronics-related companies and let them use OPPEIN's chips and technical solutions as much as possible.
So he needs to find another way, starting from the sales terminal. At this time, it is very important to support the development of supermarket chains. Of course, this is only one aspect. The other is that supermarkets have a lot of liquidity, and these funds can also promote the rapid development of Huatou Bank. .
After more than ten years of development, the strength of Oupai Electronics has not been what it used to be.At this time, Oupai Electronics Research Institute already has tens of thousands of R&D personnel. Whenever the latest technology appears in Western countries, Oupai has corresponding researchers to follow.
Considering that Huaguo's investment in the electronics industry is minimal at this time, in a sense, Oupai Electronics supports the development of Huaguo's electronics industry.
It is conceivable that it is difficult to compete with a large international group with the strength of one family, especially at this time, Oupai began to feel the extreme cruelty of market competition.
Due to international pressure, Huaguo reduced the tariffs on electronic products on a large scale in 1990. As a result, various foreign electronic products entering Huaguo began to cut prices, so the profits of Opie’s domestic electrical products continued to shrink, and the most difficult thing was Opie Computer.
At this time, although most of the mid-to-low-end accessories of Oppein Computer including monitors have been localized, the most critical CPU, memory and hard drives need to be purchased from overseas.
In the second half of 1990, the world microcomputer war was in full swing, and the price of microcomputer chips changed three times a day.By November, Oupai Computer had suffered a loss of 2000 million Chinese yuan, and Oupai's low-end memory exported abroad also suffered a considerable loss.
Opie is like this, and Lenovo Great Wall is also like this. They basically assemble computers, and life is even more difficult.If it were not supported by the increasing domestic profits of Oupai Communication's switches and BP base station systems, the life of Oupai Electronics would be very difficult this year.
In addition, the small-screen color TVs exported to Europe by Oupai Audiovisual were also subject to anti-dumping duties, so Sun Zujie, who returned to Huatou headquarters early the next morning, could not help frowning when he saw such a report.
Sun Zujie thought for a while and asked Lao Liu, the vice president of finance, "Has the analysis result of the loss of Oupai Computer come out?"
"It is mainly the loss caused by the price drop of chips in inventory."
"This is normal. No one would have thought that the price of chips could drop by 70.00% in a few months. This time we lost a lot, and Tianyi's life this year is not easy. This is the market reshuffle. The companies that are not strong enough are finished. Surviving can grow.”
Sun Zujie said a few words with emotion, put down his pen, and said, "So many chips are in stock this time, which shows that there are still many problems in our ERP management system. The information department will visit with the developers of Opie Software to see What can be improved, try to increase the turnover rate of raw materials and reduce inventory. "
Vice President Rong, who is in charge of daily affairs, nodded and said yes, and Sun Zujie continued, "With the sharp price reduction of computers, the main body of the domestic computer market will gradually change from enterprises and institutions to individual users. Different consumer groups have different sales plans. Oupai Computer We need to be prepared for transformation, we have relatively mature experience in this area, and the creative department of Oupai Computer needs to learn more.”
After Sun Zujie finished speaking, he stopped talking. The loss of Opie Computer is only temporary. With the expansion of the domestic computer market, the orders from enterprises and institutions in the future are enough for Opie Computer to live well.
But Oupai Computer must not be the same as Lenovo, but the rest is very difficult to deal with. He has no idea what to do, and can only take one step at a time.
However, Vice President Liu was a little worried, "President Sun, are we going to reduce the research and development costs of Opie Electronics? Opie's stall is too big."
Sun Zujie really had a headache. He wanted to do everything, which meant that he had to make a choice.But each piece is very important, and he can't give up.Sun Zujie thought for a while, gritted his teeth, and then said decisively, "If the funds for Opie are not enough, I will allocate them from the headquarters, and the existing plan will remain unchanged."
"But over time, where can we raise research and development funds?"
"Don't worry, I have already made arrangements."
Sun Zujie frowned. He didn't expect to encounter difficulties now, but this is the only way to go now, and he will get better after getting through.
Now, with the income from trade with Lao Maozi, it can still support it; the financial sector of Huatou has been developing rapidly in the past two years, and it will be more than enough to use the profits of the financial industry to fill the shortage of Oupai's research and development funds.
Thinking of this, Sun Zujie thought of United Airlines, which is about to go public.Sun Zujie issued 500 million shares at a price of [-] yuan per share, but they have not yet been bought on the market, and they have already been digested within the Huatou Department.
So he printed another 1000 million shares, and then issued them in Shennan and Shanghai at the same time, and they were completely digested in this year, so Sun Zujie clearly saw that the era of capital has come, and his own accumulation alone has Outdated, it is necessary to further introduce external capital.
So Sun Zujie asked, "Modu and Shennan Stock Exchange are about to open, I think we can't just go to United Airlines. Once the opportunity is ripe, stocks, bonds, and any financing method that can be thought of must be thought of.
Domestic financing is needed, and foreign financing is also required. The listing speed of Oupai Battery in the United States must be accelerated. Next year, no later than the year after the next year, I will go to Wall Street to beat the gong!
In addition, the civilian parts of Huaxia Aircraft and Huaxia Power, Huaxia Automobile, and Oupai will start listing on Hong Kong Island. I will try my best to raise funds. "
After Sun Zujie finished speaking, he continued, "I can tell everyone with certainty that our country will definitely speed up reform and opening up, and time will not wait for us, so Huatou must make preparations early and be at the forefront!"
Chapter 443 Make a fortune!
After Sun Zujie yelled out these words, the reactions of Huatou's top executives were different. Sun Zujie was very optimistic, but the haze caused by the investigation team still shrouded the hearts of the big guys.
Of course Sun Zujie saw it, but he had no choice. The game involved in such a major policy change was beyond his control.With such a complicated mood, he came to Mr. Zhou's home.
Originally, Sun Zujie thought that the old man had been deceived and he uncovered it, so he would vent his anger on him. Who knew that the old man didn't mention that matter, but instead, in front of Boss Zhou, he told Sun Zujie about the hardships of their generation for a long time Struggle, and talked about his views on some things.
The old man said frankly, "Our generation is already very old, and the future of China will be entrusted to you young people. You are more knowledgeable and capable than us."
Speaking of this, the old man laughed, obviously thinking of the joke he made, shook his head, and then said, "Sun Monkey, you should be the youngest in this group of people. You are not yet 40 years old this year. In the future, you The burden will be heavy.
The reason why I tell you this is to tell you that today is not easy for us, we must cherish it, it doesn’t matter if there are differences of opinion, we must be united, don’t learn from the map head of Soviet Russia, I don’t feel sorry for my son. ! "
The reason why the old man mentioned this is because during this period of time when the two Germanys were unified, Eastern Europe was undergoing drastic changes, and Soviet Russia was on the verge of collapse. The high-level leaders of Huaguo looked around with anxiety in their hearts.
Some people are timid, so they shrink back, and even want to go back; some people are aggressive, hoping to emancipate their minds and make bold reforms; Words of unity.
Of course Sun Zujie understood, and immediately said something to reassure the old man.After Boss Zhou sent Sun Zujie away, the old man asked, "What do you think?"
"Sun Zujie is very confident."
"Oh, I just want to break my head, but I don't understand where his self-confidence comes from."
"Maybe it's the wunderkind."
"Different, totally different."
The old man shook his head and stopped talking.After Sun Zujie bid farewell to Mr. Zhou, he soon left the capital for Shanghai. He wanted to watch the listing of stocks on the Shanghai Stock Exchange.
The preparation of the Shanghai Stock Exchange was very hasty, but it was very successful.This is a typical overtaking on a curve. The Shanghai Stock Exchange used a computerized trading system far-sightedly, and strongly promoted paperless trading.
Lianhe Supercomputing, Oppein Software and Oppein Computer jointly provided them with corresponding software and hardware systems, and provided maintenance services anytime and anywhere.
Boss Tie delivered a speech, and then "the youngest general manager of the global stock market" sounded the "first gong", and then passed out due to a cold and fatigue.
Sun Zujie watched the lively scene in front of him quietly, and couldn't help laughing.Compared with the dullness of the capital, he prefers the vigor of the capital at this time.
Compared with the other eight small companies, United Airlines is the only large state-owned company among the listed companies this time, and it looks more reliable. Therefore, ignorant retail investors prefer the stock of United Airlines, and the trading volume is also quite active. .
At this time, the Shenzhen Stock Exchange had already started trial operation at the beginning of the month, and the Huatou Department did not participate in this feast, so the structure of the first batch of stocks was Old Nine Stocks and Shenzhen Five Stocks.It is quite interesting to think about it, as long as those who make up their minds to buy these [-] stocks at this time, there is a great hope in the future that they will be able to sit on the Red Flag Ninth Five-Year Plan.
In fact, at this time, the first batch of people who got on the Red Flag Five by virtue of stocks had already appeared. The senior executives of Huatou and Sun Zujie's relatives and friends became rich legally and compliantly because of Sun Zujie's relationship.
Four years ago, Shenzhen Development Bank issued the first batch of shares, with a face value of 20 yuan at that time.At the beginning of 35, Shenzhen Development Bank paid out dividends. In the middle of the year, Shenzhen Development Bank also launched a mid-year dividend. Two shares get one share.
People who are proficient in calculations will naturally find that if they took 20 yuan in 35 and bought 1000 shares of SDB at a price of [-] yuan per share, they now own [-] shares. Selling, even if the bonus is not counted, within two years, the initial four hundred yuan has become more than [-] yuan, which can't be compared with treasury bills and bank interest rates.
Afterwards, the stock price of SDB began to rise in a straight line, approaching the price of 140 yuan per share in half a year.
This is not over yet. At the beginning of 1990, Shenzhen Development Development Co., Ltd. split from 20 yuan to 2.8 yuan with a face value of 21 yuan per share. According to over-the-counter transaction data, it had risen to [-] yuan by the end of April.