Page 862
Page 862
Chapter 730 Who else is there
NO.18 This night, Yu Wenfei felt that he was not in a good mood, so he took Hu Jingjing to drink.
However, Effie, who is also in the same science and technology park, is in an unusually happy mood!
On this day, she finally understood why Yu Wenfei was so optimistic about the profitability of this game.
There are really too many players. In this day, the telecommunications area has opened three large areas in the south and the north, a total of 120 groups of servers in six areas!
In addition, there are [-] sets of servers in two large regions of China Netcom.
It is equivalent to opening 160 servers today.
The number of registered players is as high as 450 million, and basically every server is full!
And this is the first day. According to the statistics of anti-addiction certification, the mainstream group of registered players today is only high school students and college students, and the office worker group has not really settled in yet.
In the past two days, just in time for office workers to go on vacation, it is estimated that many people are still on the train or plane or visiting relatives and friends just after arriving home, and have no time to play games.
In a few days, when everyone is free, there will be a new small peak, and the number of registered users will skyrocket.
The Facebook game is also deliberately arranged in this way, so that different groups of players can stagger the time to enter the server, and reduce the pressure on the server and bandwidth.
But today, the number of registered players has reached 450 million just for student players and some office workers.
Among them, there are more than 200 million paying users who have paid for time-length point cards and monthly cards!
Because World of Warcraft has free eight hours of game time, the remaining 200 million people may still be thinking about whether to pay to play.
Just counting the point cards and monthly cards sold today, as well as the messy mounts and other paid props, Facebook games have already earned 1.66 million!
This is only one day, and today is not over yet. By twelve o'clock in the evening, the income may even reach [-] million!
When Effie saw this number, she was horrified.
What is Rijin Doujin?
This is it!
With an income of 2004 million a day, in the Internet industry and game industry in [-], everyone could proudly shout, "Who else!"!
Obviously, apart from Facebook Games, no other company has this revenue capability.
Even online game giants like Shanda and Ninetowns can't do it!
The Facebook game company originally relied on the sales of stand-alone games, and its income was not bad.
The financial statements produced at the end of 2003 are also very eye-catching.
The profit is even more outstanding among Facebook companies, and the net profit of the stand-alone business department is more than [-] million in one year.
At that time, Effie was still a little complacent, thinking that the stand-alone game business was indeed quite profitable.
But when the real profitable business went online, Effie realized that she had been sitting on the sidelines...
Of course, it is impossible for World of Warcraft to earn [-] million every day, because many players who bought monthly cards may not spend any more money in the next month.
But don't forget, this is the first day of the game server launch!
Many potential players have not officially started playing for one reason or another. For a long time, new players will keep pouring into the server.
In other words, just for the point card business, the daily income will not be much less in the future.
And the last time I went to Blizzard, Effie and the company's executives have confirmed that there will be many decorative and paid items in World of Warcraft, such as mounts and accessories.
These charged items will not change the balance of the game, but will only make the player's game character cooler and more personalized.
Through the sale of the WCG commemorative edition skin box, Effie has long understood that this kind of seemingly useless thing may earn more than point cards!
Because World of Warcraft is a team game, it pays more attention to sociality.If there is social interaction, there will be comparisons between players.
If someone else bought the cool white tiger mount, then he must have it himself, otherwise wouldn't he be inferior to others!
Others have just bought beautiful clothes, and the male players in the guild are all around her, so even if I don't eat breakfast for a week, I still have to save money to buy clothes!
Comparisons will stimulate consumption, and if there is stimulation, players' desire to consume will be higher.
If the players are willing to spend, then the game company will be able to lie flat and make money happily.
Using the comparison between players to stimulate consumption is also the most common method in the game industry.
Especially when mobile games are flooding in later generations, the game project leaders of almost every mobile game company have carefully studied psychology...
It is not an exaggeration to say that anyone who picks out any of them can be called a master of psychology.
"Six heads of state recharge", "VIP level", "recharge rebate", "cool big wings", "god-level pet" and so on, anyway, it is to lure players to recharge continuously, every day.
Even to the point that if you don't recharge for a day, you will be abandoned by the big team!
Of course, Facebook games will not be so "crazy", but appropriate stimulation of consumption is still essential.
After all, the game company has spent a lot of manpower and material resources, and the operating company has also invested huge sums of money in purchasing servers, paying for bandwidth fees, labor costs, etc. The purpose of making games is to make money.
This is actually a matter of balance. If you don’t cheat Krypton too much or even force players to spend, players will not resist paying out of their pockets.
In this regard, LOL and King of Glory are actually positive examples.
As for Facebook games, the way to go in terms of online games is the way of the later generations of Goose Factory.
As for the pig factory, it is actually the real conscience, anyone who has played his mobile game knows it!
…………
Before leaving get off work in the evening, Effie held a meeting with the company's management to discuss the future development of World of Warcraft.
"According to the number of players today, it can be inferred that within a month, we will have at least 2000 million players! When school starts after the year, some junior and high school players may be lost, but office worker players will surge. The consumption power of adult players It will also be stronger, but their online time will also be concentrated at night, so pay attention to this.
As of today, before the meeting, the number of concurrent online players has reached 160 million, and each server has reached the upper limit.
At the same time, there are still many players queuing up at the login interface, waiting to enter the game server!
At [-] o'clock in the evening, we will continue to open two large telecom areas, with a total of [-] sets of servers, otherwise many players will have to queue up until midnight.
The number of servers we have prepared is not enough, we have to continue to purchase, and prepare for the surge of players in a few days.
Another point is that the number of Netcom players is really not that many. At present, two large areas are enough, and the players are mainly concentrated in the telecommunications area. "
The head of the technical department said excitedly.
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