My rebirth is different

Page 848

"That means we can also make smart phones?" Mr. Gao said with bright eyes.

"It can be done, but the cost of mobile phones is high, and the high-end market is not as big as the low-end market." Vice President Hu said hesitantly.

Needless to say, everyone knows this truth. In any industry, the high-end market is not as big as the low-end market.

The question is, isn't it impossible for the middle and low-end market to do it now...

…………

On the night of NO.12, I don’t know how many mobile phone manufacturers held meetings overnight.

The impact of the ultra-low price of the legendary CQ1 mobile phone is too great!

In addition, there are precedents in the computer brand complete machine industry, and everyone is thinking about their own way out.

No matter whether the legendary mobile phone is called "Huimin mobile phone" or something else, the essence is obvious, this is a price war!

In the face of this coming price war, everyone can only face it, and no one can escape!

Chapter 720 The Great Smash Mode is On

The launch of the legendary CQ1 has had a great impact on the domestic mobile phone market, especially the low-end market.

Although the number of the first batch of Taobao official flagship stores was only 100 million, they were all sold out in less than a minute.

As far as the 100 million units are not in stock, consumers who have already purchased them need to wait for five to half months before picking them up at the local Lenovo store.

But this has created many records in the mobile phone market!

In the domestic mobile phone market, or even in the global mobile phone market, there has never been a mobile phone that can sell 1 million units within 100 minute of its launch!

Of course, this is also due to the different sales models. Other mobile phones are sold offline, and the sales process is much more cumbersome. Even if consumers rush into the store to grab your mobile phone immediately after it is put on the shelf, one minute is not enough time.

However, from Lenovo Huimin computer to the legendary CQ1 mobile phone, many industries have re-recognized the power of e-commerce!

It turns out that e-commerce does not only sell low-priced items such as books, records, clothes and shoes, but also sells large, high-priced items.

Moreover, as long as the quality of your products is strong enough, the brand name is loud enough, and the price is low enough, it will be easier to create a sales miracle on the e-commerce channel!

There are still many discerning people. The biggest reason why Lenovo Huimin computers and Legendary CQ1 mobile phones dare to sell such low prices is because their sales channels are all concentrated online, not offline.

Anyone who does sales understands how high the cost of offline sales is, and it is a cost that cannot be compressed at all!

Sometimes it's not that the manufacturers are too black-hearted and want to make super high profits, it's just because the distributors and retailers also want to make money, and under normal circumstances retailers make more money than brand manufacturers and distributors!

The online e-commerce model is much simpler. All channel providers and retailers are eliminated, and all sales costs in the intermediate links are cut off. cause panic buying by consumers.

Is this model good?

Of course it is good!

However, not every manufacturer can imitate, because it needs a lot of prerequisites to achieve the level of Lenovo Huimin Computer and Legendary CQ1.

It doesn't mean that any random manufacturer can imitate and achieve that kind of sales miracle.

When Lenovo launched Huimin Computer, it already met the conditions: Yuwenfei’s financial support behind it, someone from above supported it, CCTV news helped spread it, and Lenovo has a large-scale offline channel that can serve as a self-promotion point.

In addition, Yu Wenfei made up for the huge losses incurred on Lenovo Huimin computers in other fields.

With so many shares in Alibaba Group, it may not have been very valuable before.

But after the launch of Lenovo Huimin computer, after the launch of the legendary mobile phone, in a few years...

Legendary may not have the same hardware foundation as Lenovo Group, but don't forget that it and Lenovo Group are brother companies with the same big boss behind them.

As for the road ahead of Lenovo, the legend can just go straight!

What's more, the pricing of the legendary CQ1 did not cause substantial losses, nothing more than a relatively meager profit.

But it doesn't matter, exchanging price for volume is also a market strategy.

…………

Let other computer manufacturers and mobile phone manufacturers in China learn from the model of Lenovo Huimin Computer and Legendary CQ1, and they will not be able to compensate them!

Yu Wenfei also mentioned this issue within the company. When the Lenovo Huimin computer was just about to be launched, some senior executives of the Lenovo Group raised the question, what if a competitor becomes ruthless and follows up with a price war?

If it falls into a price war, the launch of Lenovo Huimin Computer will be meaningless, and it will pose a great danger to the group company.

If the sales volume does not increase, the purchase cost cannot be reduced, and the loss will increase rapidly.

At the same time, low prices will also have a negative impact on the brand. Consumers can easily accept brand price cuts, and they wish you could cut prices every day.

But for the brand price increase, no one can accept it.

If Lenovo can't bear the loss and wants to raise the price back, then the brand will probably be scolded!

Yu Wenfei just smiled and said a word.

"Those who learn from me live, those who imitate me die!"

Sure enough, after the listing of Huimin Computer, many peers have studied it for a long time, and it is not that no manufacturer wants to meet Lenovo and fight a price war.

But after careful calculation, all of them had no choice but to give up, because it was impossible to do it!

The sales model of Lenovo Huimin Computer developed by Yu Wenfei, just as he said, this way of thinking can be learned, and if you understand it, you can achieve good results in any industry.

But it cannot be imitated!

Without Yu Wenfei's strength, there is not so much foreshadowing, if you insist on imitating, it will really make you bankrupt...

…………

Faced with Lenovo and Legend's subversion of the computer market and mobile phone market, the choices of the two industry peers are not the same.

The colleagues in the computer machine industry chose to avoid it and turned around to make PC peripheral products.

And colleagues in the mobile phone industry are not quite reconciled, because the mobile phone market is not the same as the computer market. And can you be willing to give in?

The resistance still needs to be resisted.

Therefore, several domestic brand manufacturers jointly sent representatives to report the situation to the Ministry of Industry and Information Technology.

Originally, everyone's intention was to let the higher-ups warn the legendary mobile phone that the price should be restrained, so as not to mess up the peers.

The result exceeded everyone's expectations.

This time, the Ministry of Industry and Information Technology responded very quickly, and issued a notice directly within two days.