My rebirth is different

Page 839

Looking at the mobile phones lined up on his executive desk, the six colors of white, black, red, pink, blue, and purple are very beautiful, Yu Wenfei nodded approvingly.

Wang Jinbao did not aim too high, nor did he think about making high-end brands or high profits. Instead, he made a beautiful and affordable machine down-to-earth.

Just looking at the appearance, it has basically killed the mobile phones on the market that are less than 3000 yuan.

"How much does this phone cost?" Yu Wenfei put down the phone and asked.

"Hey, it's not expensive. I use MediaTek's whole machine system, and I have made some optimizations. If it is calculated on the order of millions, the cost can be reduced to more than 800. Of course, if it is only sold for hundreds of thousands, the cost will be even higher. More than 100 taller." Wang Jinbao scratched his head and laughed.

"How many phones with the same performance are sold in the market?" Yu Wenfei asked again.

Of course this Wang Jinbao knows that he has a very good understanding of the mobile phone market now, so he immediately replied: "For domestic brands, the price is between 3000 and [-], depending on the brand's popularity. As for foreign brands, Basically, the price is more than two thousand and two thousand, and the high one even costs [-] yuan."

Yu Wenfei stared at him and asked, "Then what price do you plan to set?"

In fact, Wang Jinbao also wanted to ask Yu Wenfei about the pricing issue when he came here this time.

When new brands and mobile phones are launched, pricing is of course the biggest problem. It is necessary to maintain a reasonable profit, and the price cannot be set too high to cause unsalable sales.

This is a university question!

Wang Jinbao hesitated for a while, and then said: "I thought, it must be cheaper than others, or the price is 300 yuan! It is [-] yuan cheaper than other domestic brands, so it should be attractive."

Yu Wenfei was noncommittal, and asked him, "What channel are you going to sell?"

"That's too much. It turns out that the company has left a lot of sales channels. In addition, I plan to contact large chain stores like Gome again, and then talk to China Mobile and China Unicom to see if they can provide customized phones." Wang Jinbao has a plan in mind. replied.

However, he frowned again, "It's just that after-sales service is more troublesome. If you build an after-sales system yourself, you will need more money. But if you outsource it, you may not be able to guarantee the quality of service and affect your brand reputation."

After thinking for a while, Yu Wenfei said simply: "The mobile phone is doing well, but the sales channels are not good, and the price is too high!"

Wang Jinbao was stunned for a moment. If these sales channels are not enough, then what other channels can be sold?

And the price is cheap enough, why is it still too high?

Chapter 714 The Price Butcher

"Cousin... No, Mr. Fei, if the price is lowered, the profit of the distributor will not be guaranteed!" Wang Jinbao blurted out.

The price of the product is not set randomly, and enough profit margin must be left, because the ex-factory price of the mobile phone is not the whole cost.

There are also product promotion costs, channel business profits, and after-sales service costs...

Among them, channel business profits accounted for the bulk.

The obvious reason is, take Gome mobile phone counters as an example, they may sell more than a dozen brands of mobile phones at the same time.

Among them, if Amoi sells one mobile phone, Gome may have a profit of 300 yuan, but you sell a legendary mobile phone and only sell a profit of 100 yuan. It is conceivable which brand Gome will mainly promote.

In that era, the propaganda was "channel is king"!

If retailers put your mobile phone in the corner and don’t bother to hang up promotional posters for you, when a customer wants to buy a mobile phone, they won’t recommend your brand at all.

So, no matter how good a mobile phone is, it is difficult to sell it.

Because consumers at that time really didn’t know much about mobile phones, and there were too many various mobile phone brands on the market.

When they choose a mobile phone, they rely more on on-site comparison and sales recommendations.

Wang Jinbao set the price at 300 yuan, which is a bit risky, because the profit reserved for the big distributors is [-] yuan.

The cost of the mobile phone is close to 1000 yuan, and the two add up to [-] yuan.

This has not included the cost of publicity and distribution, and has not considered their own profits and after-sales costs. It can be said that channel operators earn more than brand owners.

Yu Wenfei smiled slightly, and asked back: "Why do you want to give profit to the channel business?"

Wang Jinbao was tongue-tied, and replied subconsciously: "If you don't give them profits, who will help us sell mobile phones..."

"Sell it yourself! There is no middleman to make the difference!" Yu Wenfei joked.

Seeing Wang Jinbao puzzled, wanting to ask but not daring to ask, he explained with a smile: "The traditional sales model will gradually be eliminated. Have you seen Lenovo's Huimin computer?"

"I see, but that... Huimin Computer lost a lot of money, right? The New Lenovo Group has money, and my legendary mobile phone company doesn't have that much money to burn. Even if Mr. Fei agrees to sell it at a loss, isn't that right? Are there still two shareholders?" Wang Jinbao said with a wry smile.

Of course, Wang Jinbao has paid attention to the grand launch of Lenovo's Huimin computer, and even wanted to imitate that model.

However, after a lot of news in the newspapers revealed that the cost of Lenovo Group's Huimin computers was higher than the selling price, and it was much higher, Wang Jinbao suddenly withered.

My cousin has the confidence to play like that, and he can afford to lose money, but the legendary mobile phone company can't afford it. The company doesn't have much liquidity in the first place, so my cousin doesn't care about it.

That is, Mr. Hu just bought a share and brought a sum of money. Otherwise, the first batch of CQ 1 mobile phones will not dare to produce too much this time.

Therefore, he gave up the idea of ​​selling on the Internet and continued to do offline channels instead.

He also understands that these days, if you want to sell this kind of "precious commodity" on the Internet, you must have enough brand awareness, and then the price must be lower than everyone expected!

These two conditions are indispensable!

As for the legendary mobile phone, it obviously has neither...

…………

In fact, Yu Wenfei has never paid much attention to the legendary mobile phone company, which can be regarded as a stocking attitude.

Originally, according to his thinking, this was just a favor made by the way. After buying it, he threw it to his cousin Crow and the others to exercise.

The company's production line technicians and the like are not in his eyes, because when he really wants to start making mobile phones, the starting point must be much higher than this.

The establishment of the new Lenovo Group and the acquisition of IBM's personal computer business unit are the real foundation for making mobile phones.

Compared with the new Lenovo Group, the Legend Mobile Company is not enough, no matter how you look at it.

Unexpectedly, Wang Jinbao actually came up with something, and took out a good cheap mobile phone, which can be considered unintentional.

This aroused his interest, and he was going to give Wang Jinbao some advice. Before the high-end brand started, it would be good to make a low-end brand to occupy the market.

In the dream, Yu Wenfei also started with cheap mobile phones, and has always been making low-end mobile phones. There is no way to do it, because the high-end market simply cannot be squeezed in.

Anyone who makes a mobile phone brand, no one wants to be like Apple. Although Apple's sales volume often ranks third in the world, it doesn't seem to be very powerful.

But you have to know that Apple alone accounts for more than [-]% of the total profit of the global mobile phone market, close to [-]%!

This includes all mobile phone brands, regardless of high-end, high-end and low-end mobile phones.

When other mobile phone companies looked at Apple's financial statements, they were drooling with envy...

This time, because of the very good basic conditions, Yu Wenfei is going to personally create a high-end mobile phone brand. Of course, he doesn't like mid-to-low-end mobile phones.