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Yu Wenfei asked the secretary to call Fang Zhiyan, who was the boss of Facebook Technology's legal department, who had just jumped over to set up the legal department.
Yu Wenfei, Fang Zhiyan, and Cai Congxin, the three of them discussed behind closed doors for an afternoon, and determined the relevant regulations for the commercialization of Facebook's big V.
In principle, the platform does not object to big V accepting commercial advertisements, but attention should be paid to the form of advertisements, and any hard advertising forms are not allowed!
Facebook wants to bring users the best experience, and it also promises that there will be no advertisements on the homepage. Although the Facebook pages of big Vs are not within the scope of restrictions, they must not make a mess and affect the perception of ordinary users.
Advertisements are only allowed to appear in the form of soft advertisements, such as photos, articles, etc., which combine brand advertisements and content, and advertising slogans are not allowed.
Moreover, all big Vs who accept commercial advertisements must report to the platform and sign an exemption agreement.
This exemption, of course, exempts the platform from responsibility!
That is to say, if there is a problem with the product you promote and cause disputes, then all the responsibilities must be borne by the big Vs themselves.
When advertising, the platform will not take your compensation, and of course the platform will not help you when something goes wrong.
what?
You secretly advertise without telling the platform management?
I'm sorry, but your account may be lost!
If any big Vs are found to receive advertisements privately without reporting in advance, they will be given a yellow card warning for the first time, the account will be suspended for one month, the illegal content will be cleared, and updates will not be allowed.
The second time, the red card is out, and your number is useless!
And, at the time of your reporting, Facebook has the right to decide whether or not to let you accept the ad.
If the platform operation department judges that such advertisements are not suitable to appear on the Facebook platform, such as tobacco and alcohol advertisements, gambling, financial, etc., then the application will be rejected directly and you will be prohibited from advertising.
…………
"This...is it a bit too strict? It is not acceptable for us to cultivate a big V. It can be said that every big V is a valuable asset of Facebook." Cai Congxin said a little worried.
"No, this is not strict, but a reasonable constraint. I study the law, and I always consider the problem from the worst point of view. Therefore, all loopholes that can be exploited must be plugged and severe warnings must be given in advance. Only in this way can the big Vs be prevented from doing crooked ways." Fang Zhiyan shook his head and said.
"Then what if it causes resistance from the big Vs? Although Facebook is thriving now, it is not without competitors. What if the competitors take advantage of this plan to poach us? The big Vs already have a fan base, so they jump ship Other platforms will take away a lot of fans.” Cai Congxin also considered the issue comprehensively, he is the CEO of Facebook, of course we must prevent similar things from happening.
Fang Zhiyan was not good at this aspect, so he turned to look at Yu Wenfei.
Yu Wenfei said flatly: "Don't worry about this problem! Congxin, you have to believe in the strength of Facebook! On Facebook, they are big Vs with hundreds of thousands or even millions of fans. The platform, not to mention that it will fall immediately, but if you imagine it like this now, then don’t think about it. Moreover, merchants are looking for them to advertise, not only for fans of big V, but also for the traffic platform of Facebook! If you leave Facebook, I bet they don’t even want to accept any advertisements, and even if they do, the price will not be what it is now. Is there any platform other than Facebook that has [-] million users?”
Is the new system harsh?
If you look at it from the perspective of big Vs, of course it is very strict.
Is this new system overbearing?
Well, even Yu Wenfei, Cai Congxin, and Fang Zhiyan have to admit that they are indeed domineering.
But, that's the power of Facebook!
It doesn’t matter whether it’s preventing micro-events, protecting ordinary users, and avoiding the responsibility of the platform. Even if such a strict system has been formulated, what can big Vs do?
Really leave Facebook and go to Sina Blog and Sohu Blog to develop?
That can only mean that you are too naive.
When you get there, maybe they won't give you such a big constraint, and even allow you to advertise as you like, but can those platforms be compared with Facebook?
Just like traditional TV commercials, can you compare a local station in a third- and fourth-tier city with CCTV?
The price of advertisements on local stations is unbelievably cheap, while the advertisements on CCTV are ridiculously expensive, but why do companies still want to place advertisements on CCTV?
Without him, the effect of CCTV advertising is good!
Capital is what it is, if the return on investment is in line with expectations, then they will not be stingy with large sums of money.
If the rate of return is low, they will not be willing to spend a penny.
…………
After the announcement of "A system for the promotion of commercial advertisements by individual users on the platform", ordinary users will of course not care about this, because it is impossible for them to receive advertisements.
However, it was not a small touch for the big Vs, and it also aroused heated discussions.
On the evening of the announcement, Mikiko contacted Sister Furong and wanted to discuss it with her.
"Furong, have you read the new system? I think it's a bit too much."
Although on the surface, the two are in a competitive relationship, but in private, they have already become friends. After all, apart from the heavenly kings and queens, on Facebook, the two of them are the most representative and influential big Vs from grass roots. up.
Even when each accepts an advertisement, they will ask each other about the price to see if the price given by the merchant is reasonable.
"I see, I think that although it is very strict, it doesn't matter. It's not that we are forbidden to accept commercial advertisements, it's just that the procedure is a little troublesome." Sister Fu Rong said indifferently.
"You, it's too simple! Is this a program problem? This is clearly controlling us. Think about it, if the platform wants to suppress us in the future, they will not approve any advertisements we receive. If we dare to directly Advertisement will ban our account, even if we resist, we will find no reason." Mikiko said excitedly.
"Oh...but we can't do anything about it. After all, Facebook is their platform, and we have benefited from the platform. On their territory, we must obey their management." Sister Furong was very impressed open.
Chapter 606 Fire in the Backyard
"Who said we have no choice, Furong, don't underestimate yourself. The two of us can be regarded as the pillars of Facebook now. Are Nan Muzi and Bei Furong called for nothing?" Mei Muzi bewitched.
"Hee hee, everyone was joking, what a pillar. Our number of fans is far behind that of Mr. Fei and the others." Sister Fu Rong laughed.
"What do we compare with such perverts? Let's say we are the representatives among ordinary users." Mikiko argued.
This is true, apart from Yu Wenfei, Jay Chou, Hua Zai and other super big Vs or celebrities, the two of them are indeed representatives of grassroots users.
"Okay, Muzi, what exactly do you want to say, just say it." Fu Rong said helplessly.
"The two of us must unite and speak out against the hegemony of the platform! We must fight for our own interests!" Mikiko said excitedly.
Sister Fu Rong hesitated, she is a talented woman who has been "educated" in Tsinghua Garden all day long, and she thinks farther than Mei Muzi about some things.
On the surface, Mei Muzi is a representative of intellectually talented women, glamorous in appearance, talented, urban petty bourgeoisie, and avant-garde in thinking...
Sister Furong played the role of "clown", using her big round face, thick waist, and high-strength S-shaped curve to win the smiles of netizens.
But in fact, it's just a human design. Whether it's IQ or EQ, Sister Furong will not be weaker than Mikiko.
"Muzi... I think it's better to forget it. In the final analysis, we can have the current life because of the official support of Facebook." Sister Furong persuaded, she didn't want to be such a young bird, and for Facebook, She is indeed grateful.
"Why forget it! Furong, wouldn't it be nice to be brave? This is our own interest, of course we have to fight for it. Well, let's pretend we don't know about it, so what should I do? I happened to accept an advertisement, Test whether the platform dares to touch me." Mikiko said resolutely.
Seeing that she couldn't persuade her, Sister Furong didn't do any more useless work.
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