My rebirth is different

Page 1074

Then this store needs to use 12 yuan glass, which alone costs 6000 million...

So, how much will it cost to decorate this shop?

Of course Yu Wenfei knew what Zhou Mengyi was thinking, so he explained without waiting for her to ask again.

"This is the first STAR image store we will build! The location has been selected, and it will be placed in Hang Lung Plaza. The store decoration cost will reach about [-] million yuan."

Zhou Mengyi didn't know what to say.

For a store, the renovation cost alone would cost [-] million yuan!

How many products will it take to get it back...

Even if THINPAD is very famous, the price of alien computers is also very expensive, but how much can this store sell in a year?

Whether it can be sold for 3000 million is unknown!

Is it necessary to be so extravagant?

Not to mention electronic products, as far as Zhou Mengyi knows, even those big luxury brands.

Hermes, Chanel, Burberry, etc., the decoration cost of their flagship stores cannot be so high.

Just like Hermès, who are most willing to spend money on decoration, their flagship store in Modu only costs 3000 to [-] million yuan to decorate.

And the STAR image store run by Mr. Fei is ten times bigger than others!

Chapter 891 Brand Building

Of course Yu Wenfei didn't act recklessly, let alone having money and no place to spend it.

For the construction of the brand image store, he has a clear plan.

This STAR image store not only shoulders the task of selling THINK series and alien series products.

It is also shaping the tall image of THINK and alien brands.

He wants to let all customers who buy THINK products and alien products not only buy really good products, but also make everyone feel proud of buying this brand!

Just like today in the Pacific Computer City, buying a THINKPAD and buying a notebook computer worth 4000 yuan, there is no difference in consumer experience at all!

Many consumers will feel that spending so much money to buy THINKPAD is not worth it.

For a long time, as the product quality of other brands gradually improves, many, many potential consumers will be lost.

It is not enough to rely solely on quality, because the quality of other products can also be gradually improved.

But once the brand is really established, it cannot be caught up by others in a short time.

Just like a watch, if many people say that it is the best brand.

It is estimated that everyone will blurt out, Patek Philippe!

So is Patek Philippe's watch quality the best?

Not exactly, but one of the best.

Will Lange be worse than Patek Philippe?

But how many people have heard of the Lange brand?

After all, this is everyone’s recognition of this brand, and Patek Philippe has been building and maintaining its own brand image for a long time.

A brand like Patek Philippe spares no effort in maintaining its own brand image.

Every link must be perfect.

From store image design, to site selection, to decoration, as well as staff training, sales etiquette, etc.

All programs must be perfect.

And after persisting for a long time, the impression of "Patek Philippe is the most powerful brand" has been formed in the minds of consumers.

Some people may ask, it takes too much money, time and energy to do so, is it worth it?

Maybe all watch brand manufacturers can answer this question for you.

In the luxury industry, Hermès is also a good example.

Most ordinary people have only heard of this brand, but they have never seen its store.

Because there are not many stores, they are only located in cities with sufficient spending power.

Moreover, Hermes' annual revenue is actually not high.

It may not be comparable to the revenue of domestic brands such as Heilan Home and Anta.

However, the market value of Hermes is as high as 600 billion euros!

Most of these are the brand valuation of the Hermes brand.

In other words, as long as the Hermès trademark is transferred, it can be sold for 300 to [-] billion euros without any other assets.

…………

Of course, Yuwenfei is not trying to create a luxury brand.

He just wants to build a high-end brand in consumer electronics.

Let all consumers who buy THINK and alien products feel that they have not only bought an electronic product, but also bought a sense of satisfaction and pride!

The products of THINK and Alien should be distinguished from other ordinary brands in terms of consumption.

Let everyone realize that buying THINK and aliens is superior to buying other brands...

Of course, this will not be advertised publicly, but to cultivate the subconscious mind of consumers.

This plan has been prepared since the moment it acquired IBM's personal computer business.

This store design plan was made by him asking Pei'er to contact the world's first-class design firm.

The design cost alone is as high as several million dollars.

As for the decoration cost of the store, it was as high as [-] million yuan as Zhou Mengyi saw it!

It can be said that this shop is completely piled up with RMB!

When it opens in the future, it will inevitably cause an uproar in the entire industry.