My rebirth is different

Page 1007

Not only are the things sold on this platform low-priced and low-quality, but the merchants are also mixed, including platform users who are also low-income groups in small cities or even towns.

High-income young people in big cities, no one will use Pinduoduo, because they all think it is too low-grade!

The orchard game launched by Pinduoduo has been ridiculed by many media reporters, including netizens. Everyone thinks that this game is Happy Farm. What’s the use of moving this dead game to an e-commerce platform?

Do you expect to use this game to revitalize the activity of platform users?

The platform operation team is out of their minds!

As a result, half a year later, the answer given by Pinduoduo shocked countless people's jaws.

Relying on this simple and even crude little game, Pinduoduo has reached 5000 million daily active users, even surpassing JD.com and catching up with Taobao!

Is this broken game really so magical?

There is such a great magic power, because Taobao and JD.com then launched their own orchard games or ranch games, which are actually the same model.

Moreover, these major e-commerce platforms have placed the entrance of this game in the most prominent position on their APP homepages!

It can be seen how much they value this orchard game.

…………

Thinking of this, Yu Wenfei realized that the game Happy Farm has not been released yet!

Do you want to get it out yourself?

However, he immediately rejected this idea, because even if the game was made, it would not bring him anything.

For social networking, he already has two major platforms, WeChat and Facebook, so he doesn't need to rely on that game for support.

Count on this game to make money?

That's even more unrealistic. After all, it's just a small web game, how much money can you make?

Can it compare to the daily progress of World of Warcraft and CSOL?

Therefore, the best use of this game is to use Taobao to retain users and increase user stickiness!

In this way, Taobao can grow faster and become an e-commerce giant.

I also own a large number of shares in the Ali Group, this is the choice to maximize the benefits!

…………

He took a puff on the cigar and let out a circle lightly.

Seeing that Yu Wenfei was thinking all the time, Lao Ma was not in a hurry, because he knew that this question was very difficult.

Their operation team has discussed the problem that has not been solved for several months. Is it possible to expect Yuwenfei to give a solution as soon as he hears it?

That's too hard to be human.

Unexpectedly, Yu Wenfei spoke soon.

"This problem is not difficult to solve."

Lao Ma had just taken a puff of cigarette, when he heard Yu Wenfei's words, he almost choked to death.

"Cough...cough...what?"

"I said this problem is not difficult to solve. Why do users not want to log in to Taobao every day?" Yu Wenfei asked back with a smile.

This question is not difficult for Lao Ma, he replied without hesitation: "Because there is nothing he wants on Taobao, the mobile phone and computer that should be bought are all snatched, and other things are available on Taobao, offline shopping malls or small shops. It’s also available in the store, and you can buy it directly, and you don’t need to wait for a courier.”

"That's right! Taobao just lacks what users want! If we solve this problem, wouldn't user activity be easily solved?" Yu Wenfei laughed.

The old horse gave him a suspicious look. This is easy to say, but difficult to do.

What exactly do users want?

"I don't know if Mr. Ma has ever seen a shopping mall or a large supermarket open, that is, how many people were the first to arrive on the opening day, and there are gifts to receive. Usually it is a few catties of eggs or a pot of oil and a bag of rice." Yu Wenfei guided road.

Of course I have seen this, basically every supermarket does this when it opens.

And the effect is very good. On the opening day, there will be a queue at the door, and countless old men and women will wait at the door at five or six in the morning.

That's a sea of ​​people!

but……

What does this have to do with Taobao?

We can't let Taobao also send eggs and rice noodles, and most of the users on Taobao are young people, and it is impossible for these people to line up to grab these small gifts.

Even if they want to queue up to grab it, Taobao can't make people queue up offline...

Yu Wenfei naturally knew what Lao Ma was thinking, and continued: "Young people may disdain these things, so how about we give fruit, or do public welfare, such as donating a tree in the name of the user to prevent sandstorms and the like. And They don’t need to line up, they just need to log in to Taobao every day, keep signing in a small game, water and fertilize a small sapling and so on.”

The old horse opened his mouth wide, can he still play like this?

But when he thought about it again, it wasn't right!

The activity of giving things is indeed more effective, but it requires a fee. Where does the money come from?

"That will cost a lot of money!" Lao Ma blurted out.

Yu Wenfei nodded lightly, "Maybe one or two hundred million a year, but if Taobao can increase the number of daily active users to 2000 million, or even 5000 million!"

"It's worth it!" the old horse said without hesitation.

Just kidding, if the number of daily active users on Taobao reached 5000 million, what kind of concept would that be?

Among other things, the company's valuation doubled tenfold immediately!

That is definitely not a matter of one or two billion, but a concept of tens of billions, or even tens of billions!

But can the little game Mr. Fei mentioned really achieve this effect?

"Let me tell you how to operate it. It's like this..." Yu Wenfei explained in detail the concept of this online orchard and how to operate it.

The old horse became more and more shocked the more he heard it.

Because he has already realized that this mode seems to be really operable!

And even if the effect can't reach the 5000 million level that Mr. Fei said, but even if it can reach the effect of several million, the money is well spent.

…………