noveltune Chapter 573 How the hell can you be on the front page without spending money?
Chapter 573 How the hell can you be on the front page without spending money?
Chapter 573 How the hell can you be on the front page without spending money?
Huh?
What's the sound?
Xuanxuan pricked up her pink and tender ears to listen carefully, and immediately recognized the source of the phone ringing.
It's Dad's cell phone ringing!
She turned her head and said excitedly: "Papa, Papa, your phone is ringing..."
"Thank you, Dad knows."
Huang Tao smiled and reached out to touch her little head, then went to take out the phone in his pocket.
Xuanxuan raised her small head, her big beautiful eyes fluttered: "Papa, tell me, aren't my ears very good?"
Said, with a look of "you come and praise me".
Huang Tao smiled and said, "Well, it's very powerful, as powerful as Tutu's "ear-moving magic skill"."
"Hee hee~"
Xuan Xuan's eyebrows and eyes were crooked and she smiled very proudly.
but……
Xuanxuan's ears don't move like Tutu...
Did dad make a mistake?
Just thinking about it!
Her little arm was pulled by grandma, and grandma's soft voice sounded in her ears: "Xuanxuan, your father is going to answer the phone, come and play with grandma."
This time, Xuanxuan's thoughts were disrupted.
In order not to disturb her father answering the phone, she nodded obediently, and followed grandma back to her exclusive dining table.
In order not to disturb Huang Tao, the other employees picked up the Wenling Morning Post and passed it on to other places. They called the boss in their hearts that the boss was amazing, and even the reporters were conquered and given a main page.
Huang Tao picked up his phone and looked at it...
hmm~
is an unfamiliar number.
Seeing that there was no advertisement on the caller ID, he connected it puzzledly, and asked politely, "Hi, hello, who is it?"
A thick male voice came from the other end of the phone immediately: "Hi, are you Mr. Huang Tao Huang?"
Huang Tao replied, "Well, it's me."
After confirming Huang Tao's identity, the other party reported his family background: "I am the editor of "Linshi Tourism and Gourmet" magazine, and my name is Yang Qianli."
After hearing the other party's unit clearly, Huang Tao was a little surprised.
This "Linshi Tourism and Gourmet" magazine, as the name suggests, belongs to Linshi Magazine.
This magazine is a well-known magazine in Lin City!
Compared with the "Shi Quan Shi Mei" magazine in Wenling City, it is more famous in terms of reputation.
This is the difference between a small city and a big city!
The reason why he has a little understanding of this magazine is that when he first opened the store, he wanted to seek opportunities to increase the exposure of the delicious restaurant. Naturally, the food column of the magazine was also within his consideration, which made him It took some time and energy to get a preliminary understanding of the magazines in the local area and surrounding cities and other aspects of knowledge, and I also wrote down a lot of contact information!
Later, the store's business was very good, and Lin Manli, the editor-in-chief of the local "Shi Quan Shi Mei" magazine, took the initiative to come to the store to report on the food in his store.
That's it.
Other magazines in the surrounding cities were ruthlessly put into limbo by him, and he no longer contacted them.
It's just that I didn't expect that Linshi Magazine would come to her on its own initiative.
Saying.
Why did the editor of the "Linshi Tourism and Gourmet" magazine take the initiative to call him?
Is it possible that you also want to report on the various delicacies in his store?
It's not impossible either!
After all, the food in his shop has been searched many times, and has been featured in the magazine "Shi Quan Shi Mei" twice in a row. Recently, there is an article on Wenling travel guide and food.
With his store's fame and influence, it's entirely possible!
Huang Tao roughly guessed the purpose of the other party's call.
as predicted!
For the convenience, he immediately expressed his intention of coming: "Mr. Huang, I was at a friend's place recently and saw the report on travel strategy and food in the Wenling Morning News and related reports from the magazine "Shi Quan Shi Mei". , is indeed a very good publicity, but the publicity of Wenling Morning News and "Shi Quan Shi Mei" magazine is limited after all. Our "Linshi Tourism Food" magazine is different, with wider distribution and greater social influence. big……"
Yang Qianli explained to Huang Tao the advantages of his magazine and the differences from newspapers and local gourmet magazines in detail.
In the past, there was a newsstand at every bus stop in every city. Besides selling cigarettes and drinks, the main event was newspapers and magazines.
At that time, morning papers and evening papers were the most sought-after goods every day. From time to time, someone would throw away fifty cents, pick up a newspaper and jump on the bus.
Even at the station wharf, there are old men and aunts holding a thick stack of newspapers and hawking, "Sell newspapers, sell newspapers, big news..."
Now, with the development of the Internet, it is becoming more and more mature.
All kinds of APP emerge in endlessly.
With only one mobile phone, you can make calls, make video calls, and send messages anytime, anywhere.
Even more, you can know the world affairs without leaving your home.
From this stage, the paper media also fell into disrepair, and their sales were sluggish, and even one after another traditional paper media exited in desperation.
Travel magazines are different.
The customer groups they face are not just individuals, but hotels one after another.
Five-star, four-star, three-star...
Just like ordinary Home Inns!
There will also be three or four travel magazines on the bedside table of their hotel.
These travel magazines will provide some local travel suggestions for customers who come to travel, and also include some surrounding cities.
From famous attractions to various gourmet snacks, they will be included.
This kind of targeted recommendation is far from being comparable to a newspaper column, nor is it comparable to those gourmet magazines.
Yang Qianli said a lot, Huang Tao naturally heard the real purpose of his words.
That's...money.
That's right!
want money!
In his perception, under normal circumstances, newspapers and magazines require payment.
After Yang Qianli exported the popular science, he didn't beat around the bush, and directly offered the price: "Mr. Huang, it's like this, the price of our travel magazine is 10, look..."
"Oh~"
After Huang Tao responded, he smiled and said, "Thank you, but I don't need it."
"Ah... no need?"
Yang Qianli thought that his ears had been misheard, but when he realized it, he said in a puzzled way: "Mr. Huang, don't refuse in a hurry! You can think about it first before answering my question. It is recommended by our travel magazine. The effect is very, very good, the first time we cooperate, my magazine can put your restaurant at the top of the list of recommendations..."
Huang Tao still said: "Thank you, but I don't need it."
"Mr. Huang..."
As soon as Yang Qianli opened his mouth, he was interrupted by Huang Tao and refused again: "Editor Yang, I really don't need it."
Yang Qianli was silent!
He couldn't figure out why Huang Tao refused.
After thinking for a while, I continued to ask: "Mr. Huang, I would like to ask you, how much did you spend on the morning paper and "Shi Quan Shi Mei" magazine?"
"Spend money?"
After being stunned for a moment, Huang Tao said honestly, "I didn't spend any money!"
Yang Qianli: "..."
seriously?
He didn't know that Huang Tao was teasing him?Or did it really cost nothing?
"Boss Huang, are you kidding me?"
"Just kidding, I don't have the time to joke around with Editor Yang!"
Huang Tao said speechlessly: "It's a reporter from the Morning Post. Lin Manli, the editor-in-chief of "Shi Quan Shi Mei" magazine, came to invite me personally. Why should I spend money?"
"Editor Yang, I still have something to do, so let's do this first, goodbye."
After finishing speaking, Huang Tao hung up the phone, leaving only a beeping sound of hanging up to Yang Qianli who was puzzled.
What's the matter?
Wouldn't it be true that it didn't cost money?
Although the influence of this paper media is indeed not as good as before, it doesn't mean that it doesn't cost money to advertise in the newspaper!
Especially this kind of travel strategy for the Spring Festival holiday, and it is still on the front page...
How the hell can you be on the front page without spending money?
How the hell can you be on the magazine of "Whole Foods" twice in a row without spending money?
He knows all too well the pissiness of print media and food magazines.
Recommendations like this, magazine column shooting like this, are basically what newspapers and magazines say.
They find you and tell you that they will ask for a certain fee to promote you in newspapers and magazines, or the special edition of the Spring Festival, or the front page of a magazine, whether it is a newspaper or a magazine.
of course.
This fee will not be particularly expensive, generally at cost price.
And the vast majority of merchants will pay this fee.
If the merchant is unwilling to pay this fee, then they will pass the store directly and change to another one.
Although the recommendations of scenic spots are regularly advertised free of charge on the newspaper office, the recommendation of gourmet restaurants is different.
That's one price per place.
The same is true for gourmet magazines, which need to charge a certain page fee.
no cost...
He thinks it's really impossible...
But the truth is...
Huang Tao really didn't spend a penny!
People personally come to the door and beg him to be included in their newspapers and magazines, why should he spend money!
Isn't it fragrant to prostitute it?
(End of this chapter)