noveltune Page 504
Page 504
"Okay." Yang Fei nodded.
Tan Xisong said: "What about the media in Southern Province? Why haven't they come to interview you?"
Yang Fei laughed and said, "Your CCTV report is enough."
Tan Xisong said: "In the next year, you will be a hot topic in the media!"
Yi Fangzhou walked over and smiled slightly: "Mr. Yang, you are so generous! More than 3000 million, a few seconds of advertisement, beautiful daily chemical factory rich and powerful! This advertisement is equivalent to a fraction of your annual profit ah?"
Yang Fei said indifferently: "Even if it's our annual profit, I think it's worth it. Because this is the standard king created by Director Tan and CCTV, I believe it will be worth it."
He is continuing to bury holes for CCTV and Ms. Tan.
Yi Fangzhou shook his head: "Behind the news broadcast, there are so many advertisements, the first one is called Biaowang, followed by the second and third ones, only a few seconds apart, but the prices are so different, Do you really think it's worth it?"
Yang Fei said: "The emperor is number one in the world, and the prime minister is under one person and above tens of thousands. Do you think that the emperor and the prime minister are actually similar?"
Yi Fangzhou was startled, he didn't expect Yang Fei to answer this question like this.
He was still worried about the acquisition of Jiebai, and said: "This is just an advertisement investment, plus the promotion and advertising expenses in other media, how much will your annual advertising investment in Jiebai brand reach? [-] million Can you really make so much money back?"
Yang Fei chuckled: "Isn't Mr. Yi very clear about whether we can make so much money back? Otherwise, you would spend 5000 million to buy our clean white brand?"
Tan Xisong and the reporters were standing nearby, and they were all shocked when they heard another piece of explosive news: "Procter & Gamble wants to buy the Clean White brand for 5000 million yuan? Is this brand so valuable?"
Yang Fei added a knife: "The key is that I didn't agree. I think the brand of Clean White is worth 100 billion!"
What day is today?
It's a good day for Yang Fei to be in high spirits!
It is a happy day for the white brand to become famous all over the world!
On such a day, Yang Fei only thought that there were not enough topics!
Especially a positive topic like Procter & Gamble's acquisition of Clean White deserves a lot of hype!
Procter & Gamble is an international daily chemical giant and one of the world's top [-] companies. They can see the brand of Clean White, which shows that the brand has good potential.
And Yang Fei rejected Procter & Gamble's acquisition of [-] million yuan, such a headline news will definitely attract people's attention!
For Yang Fei, it would be good to get more traffic from Procter & Gamble.
Yi Fangzhou became Yang Fei's foil, and after being interviewed by the reporter helplessly, he left angrily.
Yang Fei was solemnly invited to the living room upstairs. He knew that the hustle and bustle just now was just an appearance, and the next negotiation was the most important thing.
Chapter 475 Annual sales exceed [-] billion, I like this sentence
It is obviously not a wise move to buy a bid king for more than 3000 million and a few seconds of advertising.
CCTV itself also knows this, so the annual bid is actually very watery.
The amount invested is only an open number, and the specific amount to be paid to CCTV depends on the private talks between the two parties.
As far as Yang Fei knew, in the bidding war two years later, Qinchi Distillery won the bid with 3.2 million yuan, which was more than 2 million yuan higher than No.1.
In the same year, the relevant state departments issued regulations to limit the growth of liquor production and restrict the advertising intensity of liquor companies on important media. According to relevant regulations, even if CCTV gave all the liquor advertisements to Qin Chi, it would still be less than two [-] million.
With this restriction, no matter whether it is [-] million or [-] million, it is actually just a double-reed drama sung by Qin Chi and CCTV, just to hear the applause. CCTV wants to build momentum, and Qin Chi wants to take advantage of it. .
In fact, the hype of 3.2 million bids is more meaningful than the advertisement itself.
Yang Fei and Tan Xisong talked about three things.
One is installment payment.
More than 3000 million, it is impossible to pay all at once. If it is paid in installments, the pressure on Yang Fei's shoulders will be relieved a lot.
The second is not to lower the price, but to increase the volume.
What Biaowang bought was a concept, not just the few seconds after the news broadcast. CCTV must give as much support as possible to other advertisements and publicity. He proposed that CCTV should provide a total price of not less than 1000 million free advertising positions are given to Biaowang.
The third is to build momentum. CCTV needs to build momentum, and cleanliness also needs to build momentum, so we must constantly bring up the topic of "Biaowang" for hype.
As long as the topic continues, the popularity will not decrease. Coupled with the all-round advertising bombardment that lasts for a year, the clean white brand will not disappear in the eyes of the public, and sales will continue to grow.
Tan Xisong readily agreed to these three suggestions.
"Mr. Yang, your quotation is only 7 more than the Confucian family wine. Did you know their cards before bidding?" What Tan Xisong was thinking was exactly the doubts in everyone's mind.
Yang Fei smiled and said: "Do you think this is possible? How do I know in advance, who will fill in how much? Who will have the most amount? Don't say I don't know, you don't know, everyone here doesn't know. This bidding The amount was a brainstorm at the time. My mother’s birthday is March 308, so I got 666, and I own a 666 shopping plaza, so I got [-]. The bidding price is as simple as that.”
Tan Xisong said in amazement: "This is really a coincidence! Lingtang's birthday is also very clever."
Yang Fei chuckled: "I always thought that my mother is my lucky star."
Tan Xisong said: "Well, no matter what, I want to congratulate you. I wish the whole line of products of the Clean White brand will be a big hit in [-], and the annual sales will exceed [-] billion!"
Yang Fei laughed: "The annual sales exceed [-] billion, I like this sentence!"
Tan Xisong asked: "Do you want to change the white advertisement? Or use the old advertisement?"
Yang Fei said: "Change, all new ones! New year, new atmosphere!"
Tan Xisong said: "Then you have to hurry up and make it, or you can leave it to us to help make it."
Yang Fei already has a plan for the new commercial, so of course he has to shoot it himself.
After the negotiation, he left the Media Business Center. As soon as he went out, he was surrounded by a group of people waiting outside.
"Comrade Yang Fei!" Outside the crowd, a man was hopping and waving.
Yang Fei glanced at him and said with a smile: "Leader Tang! Why are you here?"
Tang Wenjie squeezed in with a smile, and said, "I've come early, and I've been waiting outside. I don't have an invitation card, so I can't get in. I heard that Meili Daily Chemical Factory won the bid!"
In such a cold day, he just stood outside for hours!
I don't know if it was caused by the cold wind or because he was too excited. Tang Wenjie's face turned purple, his smile became stiff, or it might be because he laughed too hard, and his facial muscles were pulled back for too long, returning like a spring that lost its elasticity. Not a bit.
Tang Wenjie held Yang Fei's hand and said with emotion: "Great! Our Yilin County finally had a great event this year! This is a big news that caused a sensation in the whole country! Comrade Yang Fei, thank you so much! "
Feeling his sincerity and enthusiasm, Yang Fei couldn't help being infected, and said with a smile, "I estimate that many people will go to Taohua Village to investigate recently. It just so happens that the hot spring hotel is about to open, so we can publicize it well."
Tang Wenjie said: "This is called killing multiple birds with one stone. One publicity can benefit many parties."
"Mr. Yang, I'm a reporter from the Southern Provincial Daily. May I make an interview?" A female reporter dressed casually asked.